Our story

The Richmond kitchen the medialunas come from

Crave Medialunas is one person baking Argentine medialunas in Richmond, Virginia. A medialuna is a small breakfast pastry, softer than a croissant and brushed with syrup while it is still warm — the thing every Argentine panadería sells by the dozen, and that Richmond had no source for.

The baker behind Crave Medialunas, in her Richmond, Virginia kitchen

The story

One kitchen, one batch a week

Hi, I'm Marina. I grew up amongst the trays and the aroma of freshly baked dough in my dad's bakery in Argentina, a business that's practically an institution with nearly forty years of history. That's where I discovered the magic of the details and the love for the craft.

Today, from my kitchen in Richmond, I want to share that very same legacy with you. I started Crave Medialunas to be present for every stage of my baby's growth, but also to share a little piece of my tradition with you. Every medialuna I make carries that same old-world dedication, but with my heart set on building our own path here.

Care to taste a piece of my story?

Read the story

Marina in the bakery in Argentina where she learned to bake, lifting a full tray of pastries straight from the rack

How it is made

Baked to order, one batch a week

Nothing is baked before somebody has ordered it. Every order joins one week’s batch, and the batch is baked for the day it is collected — which is why the shop sells a fixed number and then stops.

Thursday 11:59pm

The whole sequence is on how ordering works.

The medialuna

Not a croissant, and not trying to be

A medialuna is made from an enriched dough, so the crumb is softer than a croissant’s and the shape is smaller and tighter. De manteca means made with butter. Rellena means filled. The glaze is syrup, brushed on hot, and it is what makes the top shine.

The long version is in what is a medialuna, and the plain ones are medialunas clásicas.

Two women behind the counter of Medialunas Molinari, the family bakery in Argentina the medialuna recipe comes from, a tray of medialunas on the case beside them

Made in a home kitchen

Processed and prepared by a home kitchen that has not been subject to standard food processing facility inspection.

Order for this batch

Saturday 3 October

Thursday 11:59pm